Point being that they're not doing it for money but for their students' success and that alone?
Wow, TBR must be the most altruistic company I've ever seen then huh, and they're not even non-profit!
What their "niceness" shows is that their business model is to focus on word of mouth and customer relations and they probably bring in most of their revenue through their course.TBR still sounds pretty small in relation to TPR and Kaplan, and it has a niche market in California, so they're focusing mainly on that.
Didn't the TBR creators used to work for TPR anyways?
I'm just saying that money is perhaps not their sole motivation for producing their product.
I mean at the end of the day, everyone cares about the bottom line, just like Apple focuses on customer service and excellent warranties and has developed a strong demand for overpriced PCs or Google wants to be the best search engine/email service/etc. there, they all still want to make a profit from the time they're putting into it.
It's absurd to think that the TBR folks' passion in life and desire is just to help rich kids (California kids I'm talkin' about you!) become doctors.
Sure they like to help people, that's what they're getting paid to do/business model is, so the two are intrinsically tied together (hint: establishing a strong reputation = good business strategy).
Maybe when their firm/business expands they'll be able to renovate their website/improve it once the marginal costs start exceeding marginal revenue with their current plant size.
But to assume that they're just doing a public service to help gunners get into med school is just naive. Money makes the world go round and round.
It's also called profit margin, margin of profit just sounds awkward.