Is Scott Perkins trying to sell burs? I don't know. Why don't you email him? As I said before, there is more info on it at the SS White site. For those who like things handed to them here's the link:
http://www.sswhiteburs.com/clinical_perkins2.html
I did sell burs under the Samurai Precision Bur name. I stopped selling them a few years ago.
The bur has succeeded well and is sold under many names. In fact, it dominates the market in tungsten carbide steel burs these days. It is one heck of a bur.
I may start selling it again soon.
SSWhite no longer has my article, "The Enamel Peel Technique" on their website. I'll try to find an electronic version and post it here.
Meanwhile, here's the short version:
Spear the bur into the tooth entering from the buccal side and MB point angle aiming for the occlusal DEJ sinking the bur to the midline. Draw the bur back to the DB corner. Remove the bur from the tooth. Spear the bur from the lingual side and ML point angle aiming for the occlusal DEJ to the midline and draw it back to the DL corner. Since you are underneath the enamel, most of the bur is cutting through soft dentin increasing the speed of the cut.
The occlusal enamel is lifted off the tooth.
Next, spear the tooth from an occlusal direction into the DEJ towards the gingival margin. Travel counter-clockwise peeling the axial enamel off the tooth.
Enamel is now gone from the tooth.
Refine the "roughed in" prep with a medium chamfer diamond.
The Good: Minimal trauma to tooth, patient and dentist. Less treatment time.
The Bad: Requires the use of 2 burs and switching burs during the procedure.
I used the SSWhite bur in the beginning. In fact, I popularized that bur when i wrote "The 15 Minute Crown Procedure". I also sold thousands of "The 15 Minute Crown Procedure" Video, which taught the technique. Probably every dentist that watched that video bought Great White burs from SSWhite. I can't count the number of dentists who would approach me and tell me the best thing they learned in the video was the use of the GW#2 bur. I had no financial interest in SSWhite.
These days the GW2 has been superceded in speed and longevity by burs like the Samurai.
Nothing wrong with selling things. We all do it. Every time you do a case presentation, you are selling something. There is something wrong with being dishonest when selling.
Selling something to a patient or another dentist can be a good thing if it has value, particularly if the value is greater than the money you are asking for it.