This post is kind of silly and just to satisfy my curiosity. I'm subscribed to a newsletter that basically has to do with money-saving tips. One lady wrote that the "ADA approved" products in the store are just a scam. She said different brands basically pay a large fee to ADA to become members, and the ADA in return "approves" their products. It further went on to say that any toothpaste sold in the store would work, because they have to be passed by the FDA Anyone know anything about this?? I feel like I've been had!