OK in with the disclaimers then, which should be obvious enough:
1. Pornography is awesome/fun.
2. Most of those controlling education/businesses that employ educated people don't have a f*cking clue about what is or what should be considered acceptable in modern society. They have their own separate rules, which they encompass in a neat little compilation labelled "professionalism." I am simply going off of said rules. Don't care about said rules. Don't even like said rules.
So you missed the point entirely. Pornography is at odds with the regime currently controlling education and the jobs that those educated people will receive (yes, they have to be given to you by the people who offer them). By associating themselves with the scholar, pornhub has actually done the opposite of helping the scholar in his/her education and future career. This is all not to mention, education has nothing to do with f*cking porn. Nothing. It doesn't enhance their mission to help college students, whatsoever. The attention they could get, however, may help them slightly (as if they need it).
As I said, if they actually wanted to help their community, they did not have to do it through the pornhub name. They could have created an entirely separate corporate entity that had nothing to do with pornography, and they could have appropriated funds to students through said entity. Doing this would actually help students, if that was even their initial goal. But they didn't do this, which is why I believe it is most likely a publicity stunt. Of course it's f*cking controversial for a porn site to offer a scholarship. It's wacky/ridiculous, and therefore will attract attention. Like schizos on the street screaming at their imaginary friends.