Something to be said for building a brand in what is mostly a commodity market right now.
Agreed however, if joblow public comes to the surgeon and asks if he uses that anesthesia group he heard on NPR, that might catch some ears. If the administrator sees you building a reputation for your group and there is a buzz about the group with all board certified physicians (for example) then your clout grows, right. I'm brainstorming but I'm sure there can be some benefit gained.
That assumes the hospital/surgeons have any input into who is hired in an anesthesia department. In ours, they don't.
Here's some that represent the basics of what I think a good website should have, brief bios, FAQ, and some kind of a mission statement (note these were googled easily and I have no ties to any of these groups, but their place in google is important too). They also look professional:
