Do any of guys advertise your group? I'm not talking about pain practices? I have not seen this and I doubt it would be necessary since people don't come to the hospital for anesthesia but I can see some benefits as well.
Something to be said for building a brand in what is mostly a commodity market right now. I bet giving business cards to family members would work well for almost no $$.
best bet is to advertise not to the general public but to those who make decisions - hospital admin / surgeons///
We are thinking of putting together a nice website. I know so many patients are web-savvy and I think it's probably a good idea even if the hospital has the basic info on their website. We're not employees of them and I've seen some nice websites by other groups. Pretty slick.
Agreed however, if joblow public comes to the surgeon and asks if he uses that anesthesia group he heard on NPR, that might catch some ears. If the administrator sees you building a reputation for your group and there is a buzz about the group with all board certified physicians (for example) then your clout grows, right. I'm brainstorming but I'm sure there can be some benefit gained.
I think advertising is a good idea if you are in the market for expanding or acquiring new contracts. I am not sure it would be helpful in other situations.
That assumes the hospital/surgeons have any input into who is hired in an anesthesia department. In ours, they don't.
Here's some that represent the basics of what I think a good website should have, brief bios, FAQ, and some kind of a mission statement (note these were googled easily and I have no ties to any of these groups, but their place in google is important too). They also look professional: http://www.paspc.org/ http://morrisanesthesia.com/ http://www.anesgrp.com/ http://www.oagpc.com/ http://www.cagmed.com/ http://www.anesthesiologygroupassociates.com http://www.anesthesiagrouppractice.com/ http://www.fgtba.com/index.html Here's a couple that don't make the grade in my book: http://www.guardiananesthesia.com/ http://seattleanesthesia.net/
