Dismiss Notice
Hey Texans—join us for a DFW meetup! Click here to learn more.

Advertisement

Discussion in 'Anesthesiology' started by Noyac, Dec 4, 2008.

  1. Noyac

    Noyac ASA Member
    SDN Advisor 10+ Year Member

    Joined:
    Jun 20, 2005
    Messages:
    7,571
    Likes Received:
    2,142
    Status:
    Attending Physician
    Do any of guys advertise your group? I'm not talking about pain practices? I have not seen this and I doubt it would be necessary since people don't come to the hospital for anesthesia but I can see some benefits as well.
     
  2. Note: SDN Members do not see this ad.

  3. Noyac

    Noyac ASA Member
    SDN Advisor 10+ Year Member

    Joined:
    Jun 20, 2005
    Messages:
    7,571
    Likes Received:
    2,142
    Status:
    Attending Physician
    So nobody advertises, right?

    I know, why would we.
     
  4. Pilot Doc

    Pilot Doc SDN Angel
    Moderator Emeritus 15+ Year Member

    Joined:
    Mar 6, 2002
    Messages:
    1,649
    Likes Received:
    7
    Status:
    Resident [Any Field]
    Something to be said for building a brand in what is mostly a commodity market right now.

    I bet giving business cards to family members would work well for almost no $$.
     
  5. Tenesma

    Tenesma Senior Member
    10+ Year Member

    Joined:
    Jun 11, 2002
    Messages:
    5,332
    Likes Received:
    127
    Status:
    Attending Physician
    best bet is to advertise not to the general public but to those who make decisions - hospital admin / surgeons///
     
  6. 2ndyear

    2ndyear Senior Member
    10+ Year Member

    Joined:
    Jul 11, 2002
    Messages:
    910
    Likes Received:
    37
    Status:
    Attending Physician
    We are thinking of putting together a nice website. I know so many patients are web-savvy and I think it's probably a good idea even if the hospital has the basic info on their website. We're not employees of them and I've seen some nice websites by other groups. Pretty slick.
     
  7. Noyac

    Noyac ASA Member
    SDN Advisor 10+ Year Member

    Joined:
    Jun 20, 2005
    Messages:
    7,571
    Likes Received:
    2,142
    Status:
    Attending Physician
    Can you reference some of those websites here?
     
  8. Noyac

    Noyac ASA Member
    SDN Advisor 10+ Year Member

    Joined:
    Jun 20, 2005
    Messages:
    7,571
    Likes Received:
    2,142
    Status:
    Attending Physician
    Agreed however, if joblow public comes to the surgeon and asks if he uses that anesthesia group he heard on NPR, that might catch some ears. If the administrator sees you building a reputation for your group and there is a buzz about the group with all board certified physicians (for example) then your clout grows, right. I'm brainstorming but I'm sure there can be some benefit gained.
     
  9. racerx

    racerx ASA Member
    10+ Year Member

    Joined:
    Nov 16, 2001
    Messages:
    1,039
    Likes Received:
    91
    Status:
    Attending Physician
  10. Planktonmd

    Moderator Emeritus Lifetime Donor Classifieds Approved 10+ Year Member

    Joined:
    Nov 2, 2006
    Messages:
    6,829
    Likes Received:
    1,812
    Status:
    Attending Physician
    I think advertising is a good idea if you are in the market for expanding or acquiring new contracts.
    I am not sure it would be helpful in other situations.
     
  11. jwk

    jwk CAA, ASA-PAC Contributor
    10+ Year Member

    Joined:
    Apr 30, 2004
    Messages:
    3,525
    Likes Received:
    597
    That assumes the hospital/surgeons have any input into who is hired in an anesthesia department. In ours, they don't.
     
  12. 2ndyear

    2ndyear Senior Member
    10+ Year Member

    Joined:
    Jul 11, 2002
    Messages:
    910
    Likes Received:
    37
    Status:
    Attending Physician
    Here's some that represent the basics of what I think a good website should have, brief bios, FAQ, and some kind of a mission statement (note these were googled easily and I have no ties to any of these groups, but their place in google is important too). They also look professional:
    http://www.paspc.org/
    http://morrisanesthesia.com/
    http://www.anesgrp.com/
    http://www.oagpc.com/
    http://www.cagmed.com/
    http://www.anesthesiologygroupassociates.com
    http://www.anesthesiagrouppractice.com/
    http://www.fgtba.com/index.html

    Here's a couple that don't make the grade in my book:
    http://www.guardiananesthesia.com/
    http://seattleanesthesia.net/
     

Share This Page