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Discussion in 'Anesthesiology' started by Noyac, Dec 4, 2008.

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  1. Noyac

    Noyac ASA Member
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    Do any of guys advertise your group? I'm not talking about pain practices? I have not seen this and I doubt it would be necessary since people don't come to the hospital for anesthesia but I can see some benefits as well.
     
    #1 Noyac, Dec 4, 2008
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  2. Noyac

    Noyac ASA Member
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    So nobody advertises, right?

    I know, why would we.
     
    #2 Noyac, Dec 8, 2008
  3. Pilot Doc

    Pilot Doc SDN Angel
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    Something to be said for building a brand in what is mostly a commodity market right now.

    I bet giving business cards to family members would work well for almost no $$.
     
    #3 Pilot Doc, Dec 8, 2008
  4. Tenesma

    Tenesma Senior Member
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    best bet is to advertise not to the general public but to those who make decisions - hospital admin / surgeons///
     
    #4 Tenesma, Dec 8, 2008
  5. 2ndyear

    2ndyear Senior Member
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    We are thinking of putting together a nice website. I know so many patients are web-savvy and I think it's probably a good idea even if the hospital has the basic info on their website. We're not employees of them and I've seen some nice websites by other groups. Pretty slick.
     
    #5 2ndyear, Dec 8, 2008
  6. Noyac

    Noyac ASA Member
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    Can you reference some of those websites here?
     
    #6 Noyac, Dec 8, 2008
  7. Noyac

    Noyac ASA Member
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    Agreed however, if joblow public comes to the surgeon and asks if he uses that anesthesia group he heard on NPR, that might catch some ears. If the administrator sees you building a reputation for your group and there is a buzz about the group with all board certified physicians (for example) then your clout grows, right. I'm brainstorming but I'm sure there can be some benefit gained.
     
    #7 Noyac, Dec 8, 2008
  8. racerx

    racerx ASA Member
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    #8 racerx, Dec 8, 2008
  9. Planktonmd

    Planktonmd
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    I think advertising is a good idea if you are in the market for expanding or acquiring new contracts.
    I am not sure it would be helpful in other situations.
     
    #9 Planktonmd, Dec 8, 2008
  10. jwk

    jwk CAA, ASA-PAC Contributor
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    That assumes the hospital/surgeons have any input into who is hired in an anesthesia department. In ours, they don't.
     
    #10 jwk, Dec 9, 2008
  11. 2ndyear

    2ndyear Senior Member
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    Here's some that represent the basics of what I think a good website should have, brief bios, FAQ, and some kind of a mission statement (note these were googled easily and I have no ties to any of these groups, but their place in google is important too). They also look professional:
    http://www.paspc.org/
    http://morrisanesthesia.com/
    http://www.anesgrp.com/
    http://www.oagpc.com/
    http://www.cagmed.com/
    http://www.anesthesiologygroupassociates.com
    http://www.anesthesiagrouppractice.com/
    http://www.fgtba.com/index.html

    Here's a couple that don't make the grade in my book:
    http://www.guardiananesthesia.com/
    http://seattleanesthesia.net/
     
    #11 2ndyear, Dec 9, 2008
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