Another side of the OD story...

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DILLIGAF

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Seeing as ANY opinions over a matter on the internet are by definition slanted toward negativity, I thought I would take time to put in my two cents....

I am a graduate of Nova and have been out now for 7 years. I co-own a small practice in NH, and I figure I owe it to young people reading this to tell you another side to things. I am not giving an antithetical argument to the previous in this forum, just my own perception.

When I graduated, I became one of the aforementioned corporate optometry foot soldiers. I worked at 2 Costco's, saw far too many patients a day that I could responsibly care for, and really did not feel like I had signed up all this. I worked 6 days a week, including a 6 hour stint on Saturdays that made me feel cheated by what I had done with myself....but I did have a plan.

I made (you all want numbers, I got'em) 83,500 dollars my first year out, and this was as I said, working at times 50-60 hours a week. I lived in a one-bedroom apartment for 3 years after I got out with my girlfriend and later fiance. I drove a 1988 ford with 200k on it.....this, ladies and gents, was "dr me" at 27 years old. Big pimpin'.

I put, and I can know count it, almost 70% of my income into my school debts, which totaled 173k. After 3 years I had made about 250k, and let my contract w Costco expire. I was 28, newly married, did not own a home, and drove a car that looks as if it might dumb the tranny on the interstate at any moment.But, and here is where it starts to look a little better; my debt was now down to just over 40k. That, finally, meant I had some freedom....I spent 3 months traveling w my new wife on the savings from my last few months at Costco. We saw a lot of that stuff you are supposed to see if you are a successful person that I went to school to be. During that time, I did my job searching with online correspondence, and when I returned started to look for the big fish that I went through all of that hell to land.

Long search short, 2 months later I accepted a position as a full-time OD for an existing practice in Vermont. I signed on without any stake in the business, and to put it bluntly, the place, as well as its second affiliated location in NH, were a shambles. It was Costco without the efficiency, but nonetheless without the corporate drumming to do things a certain way. A Co-owner of the two places had decided to pull the plug, and put the practices up for sale. Myself, along with 3 others I knew from school and Costco, bought the both of them for next to nothing. They were both in small rural areas that had seen better days. Initially, we tried to just step in and run it as it was. That was a disaster. I remember having an entire week where we had a total of 28 patients come in the door. 3 months after we young bucks took over, we closed the doors for good. I was in more debt, had 3 partners in even WORSE debt, and had 2 decrepit buildings with stands from the 1970’s in there. Optometry sucked.

I spent the next summer with a partner of mine (2 of them got out entirely), trying to figure out how to revive all of this….in one way, it was what I always wanted: A chance to run a clinic MY way. We reopened the doors to one office (the other was pretty much storage at that time) that fall, complete with new equipment (that I bought refurbished mainly), a new name, and an all new way of doing things. I won’t leak out my business model, but I can say that what we did has worked. We re-opened the other office a year later, hired 2 new OD’s, and expanded past our 1 staff member that we re-opened with initially.

Now, I own a small house on over 100 acres. I have 2 young kids that I have seen grow so far, and a wife that I am actually still seeing enough of to still be in love with. Overall, I would say that optometry has done well by me, but I had to pay that beast for awhile before she let me in. So, I guess here is what I would say to someone considering this field:

1) Oversupply is real, but it is almost universal, and it is not insurmountable by offering a better product. I have seen 2 new practices open up with 20 miles of my place recently…and my patient numbers have gone up. I simply provide a better atmosphere, have better patient recall, etc. I charge $110 dollars for my basic exam. Think that is impossible? You are part of the problem then….

2) This is not like being a dermatologist. You are NOT an MD….BUT, you also didn’t go to school until you were 32 either. A typical ophthalmology residency will run you 5 to 6 years after med school. Spend that time paying off your debts, increasing your business acumen, etc.

3) There are a lot of people that do this that have no business know-how at all. Again, you are not a simple clinician. Simple clinicians are still back at my Costco. The difference between my partners and them had nothing to do with grades, a board score, how well you can spot a glaucomatous nerve, etc. It had to do with having an infectious personality that my patients empathize with and feel empathy from. It is about knowing how to refine your P&L sheet. Don’t buy the hype that you are some mystic spiritual sight-giver. You provide a service, and it happens to be one that makes people’s lives markedly better. Do not lose sight of that P&L though.

4) Think outside of the box when it comes to your practice, if you ever get one. You want high def TV’s with satellite TV in your waiting room? Do it. (I did) Think that you should binocular balance every patient? Think VT is the next frontier? Think aneisekonia (if you are new, just skip this part) is the scourge of modern civilization? Build your practice around it. We have become a legion of copy cats. We are the Mexican restaurants where you pick your meal by number that are on every block. Use your imagination. Make a brand, not just a business.

And last one…..

5) Most people you know that go into this field will NOT be singing its praises for their entire lives. Many of them will toil away at their own Costco’s indefinitely, unsure of how to get out. Accept it. This is a hard field to make a name in, and if all you ever do is what they are already doing, you will end up in the same place. Don’t do that. There is nothing more meaningless that the “average” salary, or work hours, or environment, etc. The “average” OD is running a corporate lens mill or bleating on about how our oversupply is eating away at their bottom line. The average MD works 60 hours a week for an HMO and never sees his/her family. Medicine, manufacturing, retail, etc; none of these are what they used to be. Your average patient coming in that door has less money, adjusted for inflation, than they did 30 years ago. Demand for everything is in the tank (i.e. the recession). You are going to have to stomp the competition, not squeeze past it, to make it for the time being. Accept these things. No field is perfect. Engineers are part of the 99er club. Dentistry competition has seen wages decline. MD’s compensation for almost everything has been cut. We all have our own succubus. Optometry is not special in that. Learn our weaknesses well (i.e. my nearest competitor charges $50 per exam and sees a third the numbers, classic misunderstanding of customer demand) , and eventually you will see how to get around them. I hope some of this helps. Good luck to you if you choose this field. It has made my life a dream, if also an adventure at times.

Ok Debbie Downers…..do what you do best. 😛
 
:claps:
Thank you for this. It's so refreshing to see a positive perspective.
 
Seems pretty normal. (the practice and all)

Are you on medical insurance panels?
 
Nice to see an optometrist on here with a positive attitude!
 
Seeing as ANY opinions over a matter on the internet are by definition slanted toward negativity, I thought I would take time to put in my two cents....
Ok Debbie Downers…..do what you do best. 😛

What that story shows is that success in private practice is largely comprised of having a plan, some common sense and the right attitude towards business.

Not necissarily the most business accumen, but the desire to succeed.

Remember that.
 
thx for posting this..

the idiots that keep talking about this saturation are just being unreal about jobs in general. It happens in EVERY profession, not just optometry. Some will complain about it, and then there are those who will get their hands dirty and won't care about what is going on around them, but they control what they can control.

good stuff..
 
Love this.

There is nothing worse for aspiring optometrists who have been working their butts off and truly want to go into optometry for the right reasons, than hearing pessimists clogging this forum. Thank you for the refreshing perspective 🙂
 
why on earth does it take 7 years after (8 years of) university graduation to actually live like a doctor? 1,2, maybe 3 make sense.....but 7???
 
Good post though, these other optometrists' comments made me so depressed 🙁
 
denial.jpg
 
What that story shows is that success in private practice is largely comprised of having a plan, some common sense and the right attitude towards business.
Not necessarily the most business accumen, but the desire to succeed.
Remember that.
Agree with both Ken & the OP, but just think it's already much more difficult to achieve now than 10 years ago, and may become near impossible 10 years from now.

Despite my gloomy predictions, I still wish the best for all current OD students & plan to work towards making our profesison better.
 
"Agree with both Ken & the OP, but just think it's already much more difficult to achieve now than 10 years ago, and may become near impossible 10 years from now."

This seems to be the general idea of most of the replies, at least the apprehensive ones, to what I wrote. And let me be very clear: You are absolutely right.

The caveat to that is that you would also be right if you were talking about Dentistry, Vets, and especially MD's. If you do not believe me, here is my example:

"There have just gotten to be too many schools, graduating people that are in this for the wrong reasons. Our average wage has done down every year since 2000, and no one is doing anything about it."

"Reimbursements for almost everything we do have been cut, and with the financial situation the country is in, that will not be getting any better. Most of the current grads are walking into a declining situation."

Now, who wrote those? The first is from the dental forum, the second from the Osteopathic forum....and this is all part of a larger problem, that goes into almost every field I know of. My younger brother graduated with a 3.7 GPA from Purdue, one of the top 5 in the country for that discipline. He must have stepped right into his six-fig job right? No, he worked for a vending machine company his first 4 years out at about 65k a year.

In general, I think that far too many people have been sold a bill of goods when it comes to the real job prospects out there, in pretty much every field. Real grads of almost anything don't just walk into six-figure jobs anymore. The economy has changed in the last ten years, and will continue to do so. 70% of the long-term unemployed right now have at least a BS. Hospital and state budgets are insolvent, and payments, number of doctors employed, equipment, all of this has been going down with it. My point in all of this is that I challenge anyone to find even ONE field, especially in medicine, in which the job prospects are better now that they were ten years ago? Where is this dream field?

In regards to a lot of young people's sentiments over the fact that you cannot "live like a doctor" until you are post-undergrad several years, this is all part of the bill of goods we all got sold growing up....and please do not think I am picking on the one person in the thread that wrote it: this is thought shared by almost any person under 25 that I have ever spoken to about professional life...with that said, again, where is your dream field? Computer science and engineering? Silicon Valley unemployment is some of the highest in the nation. Ophthalmology or let's say a surgeon? You will likely be in your mid-30's before you are really free to do what you want in those fields. Do not take my word for it: ask someone that is in it. You will have debts in the half-million dollar range, and yes, make A LOT more money than most OD ever could, but you are a very shiny commodity when you graduate for good in general medicine. Hospitals usually just spent a few years grooming you, and your very heavy schedule will reflect that....this is all disregarding the fact that you spent about ten years (if you do a slightly less rigorous residency) of the prime of your life with very little free time and under constant pressure.These are not small things. If you want to be an MD, you will be 35 at best before you "live like a doctor".

My point is that yes, optometry is getting harder to make it big in. So is the entire country....and when I sit in on ANY conversation of any professional group, they all seem to think that THEY are the only ones in that boat. (think we're depressing, go listen to bunch of software engineers. My best friend does it.)

So yes, corporate optometry has been closing in for 20 years. There are way too many doctors, especially in the major cities...but, if you are willing to do what most people seem to be hesitant to do, that is waiting a few years before you feel like you have to be strutting around in your new Bentley, you can really make a GREAT life in this business. You can go to work everyday, do something that helps people, and go home at 4 o'clock with no one telling you what to do in the meantime....in the new economy, that will become an increasingly rare thing. Thanks, and I appreciate greatly the comments, whatever their opinion, that I get. This conversation has been missing from so many professions with their heads still in the sand.
 
Hey, that sounds like my plan! Except the whole 1-3 month fail.

Even if you sold yourself to corporate for a few years, it was all part of you experience. It was needed, you learned a bit there some do's and don't's, and ultimately you used it to your advantage. I believe that I need to go through the craps of corporate to pay my loans and to get a feel, then take my experience, run, and thrive.

Thanks.
 
Thank you so much for your post. This is exactly what I needed.
Inspiring, yet real and honest. Absolutely great posts.
 
This is what I'm talking about! You can either suck that terrible lemon straight or make you some lemonade!! This is the kind of stuff everyone needs to read! Thanks for the post!
 
Where can you say you learned the most about business planning?

Past experiences? Classes/lectures? Fellow successful ODs?
 
"Where can you say you learned the most about business planning?

Past experiences? Classes/lectures? Fellow successful ODs"

I would first have to say that no, optometry schools in general do a very poor job of any kind of business planning, and one could argue that this is not their job. I did get a few classes on "Practice Management", and they were some of the most well-spent time I had in op school. The man that still teaches this class at Nova is quite simply the best teacher of anything I have ever had....but with this said, nothing in a didactic setting can really groom someone for what you encounter in the field.

As for myself, I would say that it has been a confluence of information, both experience and academic. I honestly feel that those first few years at Costco really shaped me as a businessman today. I got to see the amazing efficiencies that were implemented there, and even more so I got to see its weaknesses. Put more reasonably, optometry is like car sales: there are your Geo Metros, and then there are your Bentleys. The problem is that to many people in the field, and especially to the drowning negativity of this forum or most any like it (go read any of the AMA forums. You will go jump off a bridge even if you're not a doctor), the idea of "upscale optometry" is not a viable business model...and I credit my man at Nova for showing me that this is hogwash, that myself along with many others I know are proof of that. In other words, don't try to sell Geo Metros. THAT market is truly saturated, especially in the current economic climate. Try to market and innovate your way into selling something that a patient at my old Costco cannot even imagine.

So my advice would be to get in the field, find your own personal Costco, or place where you can see how NOT to do it. This will teach the ropes of this business, and in it you will see a glimpse of your competition. If you have been out a little while as I have, and seen "corporate optometry" at work, one of the most stunning realizations that you come to is that many private practices mimic their model in almost every way. (By this I mean that a HUGE emphasis is put on price, exams are made to be very bare-bones, technology is limited past refraction, and the idea is to see as many patients as quickly as possible) In my practice, the emphasis is put on WHY a patient may benefit from our management plans, and all procedures are signed off on BEFORE they are ever done, with estimates that are correct to the penny....this is just a small part of what I mean by business sense. Even a little time talking to people off the cuff will teach you that the #1 perception problem we have is that, just like any other in medicine, we charge first and ask questions later. I implemented my "sign and see" policy right as we re-opened, and it has been a huge success with the patient pool I have....

Now, obviously no one could give a class on all of that, but constant feedback from patients combined with a little experience (mine is nothing compared to most in the field) will put you there....I try to run my place the way someone owns a restaurant: everything, all minutia of policy and ordering, dispensing, etc, are under constant supervision and subject to change. Every line of my techs, every CTL order, all of it is overlooked and voted on bi-weekly....I think that you get the picture.

Too many look at this business like we are the post office, and we simply provide a needed service, and whoever walks in that door is largely out of our control. My approach is to take the high-pressure business fields like restaurants or raw supply companies (no customers, you're fired) and to apply them to our field. Let the unimaginative squabble over new schools opening, how little respect they feel they get (I get referred to by MD's regularly. Your degree, of any stripe, convinces no one of automatic competency. That must be earned. Sorry), blah blah blah😴....to me, it is all just the noise of a model that has been dead for a long time, yet some fail to realize it....go read up, get out in the field, fail, succeed, fail again, and come back ready to take it to those that constantly bemoan that it is all just stacked against them. 😀
 
Thanks for the great post. It is great to hear about real experiences about what it is really like out in the field.
 
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