So I started applying in June, was verified in July, and finished 90% of my secondaries in August-September. I completed another secondary this month that I hadn't gotten around to earlier, and I have 2 more schools to submit secondaries for.
While I'm sure applying early definitely gives you an advantage, it's looking more and more to me like it isn't an end all to everything if you apply late. I've sat by and watched so many people get interview invites that had submitted their secondaries after me. So far, I only have 1 rejection, 2 holds, and 1 interview invite, despite being complete mid August.
My mindset is honestly to get in wherever I can, if I have the option of deciding between schools I'll consider it a bonus 😀 That being said, I might just apply to another school or two next week. Can't hurt right?