How long did it take to get a good flow of patients in your practice? What kind of marketing methods do you guys use?
I don't know if that is asking too much, I'm just a curious cat. 😛
Getting a good flow of patients will be quite a bit location and type of practice based. In my case, with both practices I have worked for, I joined into a very active restorative/hygiene driven "family practice" - my 1st associateship was in modern day suburbia and now the practice where I'm a partner is in a decidely rural area. In both cases when I joined after looking at the past records of the practice, they had been averaging roughly 50 new patinets a month for the previous 2 years. As the new associate both times, the senior doc(s) were basically overwhelmed with their already established patients, so unless the patients specifically request the senior doc(s) or was a relative of an existing patient of the senior doc(s) all the new patients were assigned to me.
Both time, I within 2 to 3 months I had a schedule that was basically full for a few weeks out with productive patients. Not all practices will have this type of new patient volume coming through, especially in areas where the dentist population is already quite high.
I've been very lucky in that with both practices I've been a part of, the senior doc(s) have had a GREAT reputation in the local community and advertising was little more than 1 line in the dentist section of the yellow pages, combined with a small add in the local paper that ran for a month at most saying essentially "the Dr(s) X would like to announce that Dr Jeff has joined the practice and is accepting new patients. Dr Jeff graduated UCONN Dental School in 1997 and spent 2 years in a general dentistry residency program at St. Francis Hospital. Please call 867-5309 to schedule an appointment with Dr Jeff"
I know that my situation with the limited advertising needed to quickly fill my schedule with quality patients isn't always the case, but once again the benefit of the old addage "location, location, location" worked in my favor.
In other areas with either a new startup and/or a high dentist population you very well may need to use some kind of direct mail service combined with frequent atleast print adds to get your name out. But then you really need to track just how many patients those advertising dollars are bringing in to get the most cost effective return on your investment (i.e. does your print add generate alot more calls than your direct mailing, etc)
Also, if you're starting a general practice than you'll typically develop a sizeable patient base alot quicker than if your starting up more of a "niche" practice (i.e. dental spa, cosmetics only, etc)