3 I- [for clarity: this is three I atoms, each with a -1 charge] --> I3 - [for clarity: this is an I3 molecule with a -1 charge overall).
Now, look at the e- transfer between individual I atoms (do this by comparing oxidation states of individual atoms). We go from a -1 charge to a -1/3 charge (an I3 molecule with -1 charge overall has -1/3 charge on each atom). That means in this reaction, each I atom is losing 2/3 e-. But we are forming I3, which means this reaction has to occur 3 times to form a single I3 molecule. (2/3) * (3) = 2 e- lost overall.