After 5+ years with Android (Samsung Galaxy S4-8), and having recently switched to iOS... I’m going to have to say that—for me personally—Apple takes the win.
I’ve had this phone (7 plus) for only a month, and the difference, while not staggering, is noticeable. There is a certain intangible quality to Apple’s devices; The OS is buttery smooth, apps are beautiful, and the lack of fragmentation that plagues Google is wonderful. And the little things, Apple does exceedingly better than Android. If there’s one thing that Android handles better than iOS, it’s notifications, but that’s a one update fix (if they decide to change it, that is).
Android perhaps has more functionality. But in reality, I in fact don’t want to spend more time on my phone: I want my apps to work well, my calls to be clear, the UI to be intuitive, and for the camera to be a simple point-and-shoot. All of these things, Apple does almost flawlessly. Android has hiccups and stutters, and while I’m not saying iOS never does, it’s far, far less noticeable.
Furthermore, I trust Apple with my privacy much more than I do Google—who’s business model relies on selling me and my information. I’m sure Apple is not scott-free, but I think you’d be hard pressed to say Google is better in this department.
I do wish Siri was a bit better, but what it does—again—it does well. Google’s assistant has more functionality, but again this seems to be a software/AI issue, which can be fixed.
Lastly, and most subjectively, Apple’s products are just so pretty. The design and quality is unmatched. Sammy has upped its game, and the Pixel is nice, but IMO, Apple is unmatched in this department as well.
Just my 2cents!