The only explanation that would be to me .. is that the formal charges would be zero , however if they didn't share you will have +1 and -1 charge on carbons.
The alkene is the nucleophile because it is more electron dense and it is bonded to methyls that donate electrons to sp2 carbon, on other side the carbon with 2 Cl is electronegative but it is less elctronegative thus it serves as an electrophile because each Cl is electron withdrawing and they cause the carbon to become less electronegative thus serving as an electrophile.
Thats how i would understand it, however I really don't see these kinds of questions given without a passage, and in most times the passage will guide your thinking towards the best answer.