Apple and oranges. Most any insurance premium would also cover the child's medications, hospitalization, cancer treatment, etc. in addition to primary care.
Also, that $10/month for the child is based on at least one adult parent paying $50/month, as well. So, figure $60/month for two people. That's $720/year.
A typical healthy adult and healthy child would probably not pay that much in insurance co-pays for a couple of routine office visits per year apiece (the average), even if the adult had a physical with basic labs. By definition, AtlasMD's patients are a self-selected population who feel that he's providing them good value.If they didn't, they wouldn't be his patients. And, lots of people aren't his patients. 😉
Don't forget that most patients are (or should be) paying for high-deductible catastrophic insurance coverage on top of whatever they're paying you out-of-pocket for primary care.