Ok! First let's see what the Coulomb's Law states:
The magnitude of the electrostatic charge between two charged bodies is directly proportional to the products of the magnitudes of the two charges and inversely proportional to the square of the distance between the two charges. So:
F = Ke (q1*q2)/r^2
The effective nuclear charge is the net positive charge that is experienced by an electron.
Where do we see this in nature?
Well, how about the electrostatic force between an electron and the nucleus of an atom?
If there's only one electron orbiting the nucleus, the effective nuclear charge can be calculated using the Coulomb's law (Think about it: You know the magnitude of the charge of the electron (q1), Ke is constant, provided that you have F and r, you can then measure (q2) or the net positive charge that is experienced by the electron from the nucleus).
However, if there are more electrons orbiting the nucleus, the above formula can no longer be used to calculate the effective nuclear charge. Why?
Consider an atom that has multiple electrons orbiting in the nucleus. These electrons are distributed within different energy levels surrounding the nucleus. Under such circumstances, the electrons that are distributed within the inner energy levels prevent the electrons on the outer energy levels to experience the full attractive force of the nucleus. This is known as the shielding effect. It's like building a wall of electrons between the nucleus and the electron within the outer energy level, which diminishes the full attractive force of the nucleus on that electron.
Under such circumstances the effective nuclear charge must be calculated via the following formula to account for the shielding effect:
Zeff = Z - S
Z-->Number of protons within the nucleus
S-->Average number of electrons between the nucleus and the outer electron.