The Br rxn is slower as opposed to Cl that reacts fast, so it is not very selective and it tends to go towards primary hydrogens (just coz there are so many of those) as well as stable carbocations, so you will get Cl at many places.
Br has to be on the most stable carbocation, so it is selective and will go towards the carbon that is highly substituted taking all the time it possible could.
Also remember that F would be most exothermic (being superfast) and I would be most endothermic (being superslow).