That website reminds me of those Bowflex commercials, where they've got a totally ripped guy working out on a Bowflex, even though he's never used one and probably couldn't ever get the body he has without free weights. On this site they've got that girl in a striped shirt who's most likely had braces, and would never touch the product.
On a side note, I don't think I could ever trust a company that spells "guarantees" as "guarantee's". That's just me though. 😛