The rankings are a paradox. A well-intentioned, but poorly designed survey holds a lot of sway over student choices. If it does anything, it should help inform a student's choice. IE, if a school is highly ranked, then why are they highly ranked and why would another school not be as highly ranked? The base assumption is that higher ranked schools are "better" and lower ranked schools are not. Simply not the case. Occasionally it might be the case, however, it is probably the exception, not the rule.
Choose the school that gets you to your goal at the lowest cost to you in the long run. Graduation rates and licensure exam pass rates should matter as well as tuition cost and cost of living in the area. Kind regards--