http://www.nytimes.com/2007/05/10/health/10psyche.html?_r=1&hp=&oref=slogin&pagewanted=all exceprts: "Atypicals" refers to atypical antipsychotics, for those who haven't read the whole article. When the voting public eventually demands socialized medicine, we doctors will have ourselves to blame. Too many of us act like pigs, sacrificing public health and patient welfare to fill our hedonistic desire to have our ego's jacked off by the drug company flattery in the form of "consulting" jobs. This article makes it sound like money is the motivation, but those of us in the trenches know it is really flattery and intellectual insecurity that is the driving force behind big pharm influence. The way these companies set up doctors in fancy hotels and ask them to give educational talks ("after all, you are considered by many of your peers to be a thought leader in [insert specialty here]") and massage their ego is analgous to the way Vegas casino treats their high rollers. We all know who comes out on top in that relationship. We all know some clown like these Minnesota psychiatrists in this story. The guy with the "consulting job" and prescribes Zyprexa for every patient who ever had a bad day in their life. You need to stop being so polite to him/her, and ostracize this person with the same fervor you ostracize the doctor who does part time work as an expert witness for malpractice plaintiffs. I implore all current and future doctors on these boards to take some personal responsibility. I'm not saying you can't take a pen or eat a slice of pizza while you nod politley at the handsome guy/girl in a suit pushing the latest research on bisposhponates under your nose. I'm just saying, stop being a pig. You know who you are.