- Joined
- Jan 25, 2010
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That's true, but I want to clarify one thing: songs on iTunes aren't 99 cents anymore. There was a bit of a tussle between Apple and the record companies 3-4 years ago: Apple wanted to remove DRM from songs on the store (to make all songs "Plus" - higher bitrate and no DRM), while the record companies wanted to raise the price of songs up from 99 cents. They made a deal: all songs would be DRM-free, and in return, new and/or popular music would sell for $1.29. Other songs would be 99 cents, and some very old/unpopular stuff would sell for 69 cents.Music labels got greedy. They sold CDs with 1-2 good songs for $18 and expected people to bend over and take it. Now, you can just buy your one or two songs for $0.99 on iTunes, and they get 30 cents. The artist probably gets 10 cents. The album now serves as a means for the artist to get people to come to their shows.
I'll tell you, I've only ever come across a single song on iTunes for 69 cents, and I can see why it was at that price. It seems like anything mainstream is now $1.29, and even some of the unpopular music that I like is starting to go up to $1.29.
The only amusing thing about all of this is that one of the record company executives commented on their flatlined sales. After years of blaming piracy for "lost sales" (and then witnessing the rise of paid online music distribution), the company executive basically said 'maybe it wasn't such a good idea to raise prices during a recession.' Humm

It's true that songs on Amazon are still at 99 cents. The theory is that the record companies were growing uncomfortable with Apple's dominance over music distribution (which previously was purely in the hands of the record companies) and wanted to weaken the iTunes Music Store by shifting people over to Amazon. As a result, Amazon has some lower prices, and if I remember correctly there were certain deals where songs would appear on Amazon first. That keeps Apple's bargaining power lower, and by ensuring that no one distribution scheme has a majority, the recording companies maintain their power in the business relationship. But as far as I'm concerned, they're on their way out - they had an immense opportunity to monetize online distribution, but instead they fought it at every turn, even though it was clearly what people wanted.
I've bought albums through the iTunes Music Store from artists that didn't have the backing of a major label (or even any label - they operate under their own self-made label). Sure, getting CDs and booklets printed will probably require a major music label, but digital distribution changes the game.Yes, sort of. It's pretty hard for an album to be produced and distributed without the use of a music label, who will start adding in all of their own stipulations.