This is beyond the scope of the MCAT...
The ring activating/deactivating effects of substituents boils down to resonance and, to some degree, the inductive effect.
We already said that ring activators have an unshared pair of electrons on the atom bonded directly to the aromatic ring. The reason they are called activators is because they stabilize the positive charge of the cation intermediate when the ring acts as a nucleophile when it introduces new substituents onto the ring. Stabilizing the intermediate is a reoccurring theme in organic chemistry that should appear in your prep book.
Thus, NR2, OH, OR, NHR, NH2 are strongly activating because they have lone pairs that can directly stabilize the intermediate. I would bet that NR2 is slightly more activating than NH2 due to the inductive effect of the alkyl groups attached--at least that's what occurs in basicity trends.
Amides, Esters, and other substituents that have carbonyl groups are slightly less activating because of the carbonyl group which withdraws electron density. Yet, because of the available lone pairs these groups are still considered activating.
Strong deactivators are so because of their electronegativity and lack of a lone pair to donate--thus they take away electron density. The strongest deactivators occur when highly electronegative groups are attached to carbon (such as Fluorine and chlorine). Also, the strongest deactivators result when nitrogen has a positive charge on it (ie NH3+) or when a resonance structure containing nitrogen (ie NO2) contains a contributor where nitrogen has a positive charge. Because nitrogen is very electronegative, the positive charge will cause it to "suck" more electron density away from the aromatic ring, thus further deactivating it.
sorry, i still dont understand
could you please elaborate
thanks
whats the reason behind the ranking?