I think I didn't read ur q right. U r asking about alpha-beta unsaturated.
In in case of alpha, beta unsaturated ketone for ex, the carbonyl is strongly pulling the electrons from the unsaturated carbons. Hence the e- cloud density in this case decreases compared to a straight chain alkene. I think we also have to consider the resonance form with carbocation and a -ve charge on oxygen. If a nucleophile approaches in this case, it will add to the oxygen rather than the double bond. This is the basis of keto-enol tautomers.