nice marketing! i gotta say that for them, but really c'mon guys why call od's out like that? i guess patient education is the key and most patients are well served by an od, so we just gotta work hard to educate them.
maybe the aoa can come up with a cool counter commercial, that shows happy patients saying things like..."my optometrist was the most pleasant person to ever check my eyes...i didn't feel like i was rushed through my eye exam...my mom has advanced glucoma and she sees an opthomalogist, the rest of the family is cared for by an optometrist...i couldn't believe how much personal attention my optometrist gave me...she gave me the best eye exam i have ever had..."
you get the idea🙂
before the md's flame, i'm not saying the commercial is factualy wrong, but the spirit kinda sucks. and i'm not saying that all md's rush through or spend little time with their patients, but having worked for md's and od's, the od's i worked for spent waaaaaaaay more one on one time with their patients.