How Drug Reps Make Friends and Influence Doctors

[WVUPharm2007]

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Journal Article

About the art and business of being a professional propagandist. Good read.

 

[janeno]

I agree. The article raises good points.

 

[sputnik25]

very interesting

 

[ButlerPharm.D.]

I'm guessing this article is meant to play off of the book by Dale Carnegie How to Win Friends and Influence People, essentially all they are doing is applying his principles to their craft.

 

[crying moo]

pretty entertaining topic

Reference #4 is a great book. It's made me laugh and pee a little in my undies. I recommend it if you like drug rep insider stuff:

Reidy J (2005) Hard sell: The evolution of a Viagra salesman Kansas City: Andrews McMeel Publishing.

I got it at the library. Cover and title says it all.
http://www.amazon.com/Hard-Sell-Evolution-Viagra-Salesman/dp/0740750399

 

[WVUPharm2007]

I know of a certain pharma company that pays for their female reps' gym memberships. Gotta keep them thighs toned for the short skirts....

 

[Dr JPH]

I know of a certain pharma company that pays for their female reps' gym memberships. Gotta keep them thighs toned for the short skirts....

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