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This is a commentary by a primary care physician in CA. I think it's interesting because it describes a cost:benefit ratio of primary care physicians and details a little bit just how terrible the reimbursement is for thinking through a patient problem and taking the conservative approach, as opposed to just ordering tests and images to satisfy the patient.
http://www.cnn.com/2009/HEALTH/08/25/harris.primary.care.doctor/index.html
http://www.cnn.com/2009/HEALTH/08/25/harris.primary.care.doctor/index.html