Ill give this one a shot.
Introns and alternative splicing are important because they allow for different mRNA sequences and ultimately a greater variety of proteins through translation. Without introns or alternative splicing, there would be less protein variability. Essentially, introns and alternative splicing are the most efficient way to generate a wide variety of proteins through the use of mRNA (easy to manipulate) compared to modifying preexisting proteins (doable but energetically expensive).