Originally posted by DcS
I do agree that word of mouth is a type of built in quality control. However, I disagree with your statement about a patient's ability to recognize quality work. A majority of patients will have no idea if you used an inferior material, they have no idea if that amalgam you just did has overhangs, open margins, is short etc. The only thing a patient knows is pain, and how long a restoration will last. Otherwise, most have no idea about dental work, and even fees. There have been a lot of patients who I have seen who have absolutely horrible work, but they have no clue because they haven't caused them any problems. An everyday person has no idea what a proper restoration should look like, what type of retention if any was used, etc. And as far as cost, many patients are clueless. They may find out through word of mouth, but that number is small. I worked in an office once where the dds charged almost 600 bucks for bleaching trays and a kit. A lot of patients happily paid that, without knowing they could go down the street to another office and get it for half the price.
100% pecent true. For most patients what makes a dentist good verses bad is the following:
Essentially painless injection + Good personality = Great dentist
Pain + Little/no personality = Bad dentist
Case in point, there was a pedodontist in my town who just recently passed away. Clinically his work was awful(if we see patients from his practice, step #1 90% of the time is take out all his work with secondary decay all over the place and redo it

If he was doing ortho on the kids, very often iits refer over to the orthodontist in town for retreatment. Parents come in with kids with missing fillings saying that he had replced the filling 2 or 3 times

) But he was one of the nicest, most caring human being you could imagine, and his patients and their parents loved him and kept going to his practice
😕
We also have another dentist in town, Pankey Institute trained, absolutely gorgeous work all the time, but he's often very demanding and condescending towards his staff/patients, and when we get patients from his office coming over to ours, the reason almost all of them give is that they don't like hims mannerisms around them/his staff.
Patients know what they like, sure they may gripe about a fee (its almost impossible to find a patient who subconsciously doesn't think your fees are too high), but they don't know the difference between a 30 micrometer margin on a crown and a margin that's 1mm short

What they do know, is did it hurt, and was I treated nicely in the office.
I've said this before, but the key towards establishing a successful practice is to treat your patients like you'd want to be treated while your in the chair. It sounds so simple, but its someof the best patient management advice out there!
