Thank you for your response! Those are very good points. But I think what I am trying to get at is that when starting cold you are basically starting from scratch and still trying to earn patients' trust therefore hiring the best (experienced) front liner worker is a must or it doesn't matter at all? Does an undergrad student have the capability to handle a cold start-up business and eventually contribute to its growth? Does hiring your 21 year old fiance for the sake of wanting to be together as much as possible have no negative effects on the cold start-up business? Does putting your personal relationship over your professional goal won't have any negative consequences? I hope you can give me your insight on these, thank you!