i dont doubt that there are tons of private practices like this. but in my immediate area, there are none like it. most are older and established, and have been able to bring forth the money to locate themselves in more professional locations. most also have at least some affiliation with surgeons, and working and symbiotic relationships. but, there are so few private practices in my area vs the numbers of corporate practices. daily i see patients who come from corporate offices because they now have VSP. they often times expect their choroidal nevus (which must have either been missed or astonishingly just appeared) photographed and documented for free, "because at Americas Best i got my whole exam and two pair of glasses for $69, and now youre telling me that just the retinal photo is going to cost $77?" how in the hell do you document when someone refuses to undergo further diagnostic if they have CDs of .8 and IOP of 30 -- "the optician at vision world didnt mention anything about this".
our office makes substantial income from materials. although meager, we would still have survivable income from services only. why? because services fees are set appropriately. materials SHOULD BE icing on the cake. not the cake. AND I AGREE WITH YOU, IT IS THE NATURE OF THE OPTOMETRIST TO, FOR SOME REASON UNCLEAR TO ME, DESIRE TO GIVE AWAY THEIR SERVICES AND DEPEND ON MATERIAL SALES. and for every private OD who is a refractionist in disguise, and for every commercial OD who signs a lease or agreement, we get further away from concentration on patient care. so, my criticism is towards ANY and ALL commercial ODs, because ive yet to see one who appropriately concentrates on patient care and has corresponding fee structure, and to ANY private ODs who are ancient spectacle peddlers. and if you are described above and dont even realize this concept, i dont criticize you - i pity you. and all of this isnt to stoke my ego, its in hopes to help the naive understand what they are doing when they sign the dotted line under the smiley face.