I think the importance of residency program name recognition depends upon your goals as an ophthalmologist. If you want to be on faculty somewhere, it is clearly more important--look at the faculty bios at most institutions. If you want to be in private practice, it is likely less important. Yes, patients are more frequently utilizing resources, such as the internet, to educate themselves about medicine; however, ask most people how they arrived at their choice of ophthalmologist (or any specialist, for that matter) and they will, more often than not, cite word of mouth. "My GP recommended her." "The same guy did my aunt's LASIK." I doubt many patients can even tell you where their physicians trained. That is not to say that name recognition is never a factor in establishing your community reputation amongst other physicians--i.e., your professional referral base. Of course, if you plan on going back to your hometown to practice, name recognition may be less of a factor in becoming established. Just my opinion. 😀