We were taught that both hyperplasia and hypertrophy play a role in the myometrium during pregnancy. A quick check of a textbook seems to indicate that as well:
Gabbe's Obstetrics: Normal and Problem Pregnancies says "During gestation, uterine growth follows an initial phase of hyperplasia regulated by endocrine factors, a second phase in the 2nd and 3rd trimesters during which uterine growth is closely matched to fetal growth, and a final, third phase during which the rate of uterine growth declines relative to increasing fetal growth," which suggests to me that hyperplasia plays some role.