The plasma membrane is a phospholipid bilayer, which is obviously composed of two layers of lipids with the tails facing eachother. The statement is just saying that the lipids do not "flip" positions. If a lipid is facing the extracellular space, and the lipid underneath it is facing the cytosol, those two lipids will rarely flip positions because it's energetically unfavorable. The lipids can, however, rotate and move around freely within the same plane.