It depends on the type of reaction we are talking about here. Firstly, a primary carbocation is too unstable to even form for any period of time, so we cant really talk about it being reactive. However, if we were to isolate two carbocations, say a secondary and a tertiary, the more unstable secondary carbocation IS more reactive than the tertiary carbocation in that it is less 'comfortable' existing on its own and will be in more of a hurry to bond with something and relieve the instability.
However, what you may be thinking of is that a tertiary alky halide, or whatever starting compound, is more reactive than a secondary or primary in a reaction involving a leaving group, such as sn1 or e1. We say that the starting compound is more reactive in such a reaction BECAUSE it involves a tertuary carbocation forming. NOT that the tertiary carbocation is more reactive.
I hope that helps, let me know what kind of reaction you have in mind here and i can be more specific.