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- Pre-Optometry
I noticed that the optometry schools do not like retail optical stores (Costco, Walmart, etc). Why is that exactly?
Why do the schools particularly like independent private practitioner?
I noticed that the optometry schools do not like retail optical stores (Costco, Walmart, etc). Why is that exactly?
Why do the schools particularly like independent private practitioner?
According to optometrists I shadowed and other sources I don't recall. Somehow in my mind, I always thought that the schools prefer you to be a private practitioner. In the interview, would the school ask what do I think about the retail optical stores ?
In my opinion and in my view, schools prefer their students seek out private practices, because I think that they are more likely to donate back to their schools.
For example, a private practice doctor who can make it big (and it is still possible) is more inclined or may even be more able to donate back as opposed to a employed OD who has a cap on their salaries.
...I don't know how logical that it....I don't know how logical that it.
Anyway, I doubt I'd throw a dime the way of my school. Do you donate to yours?
Until this oversupply issue is under control (which doesn't look to happen) I told my school I would never donate.
If they want to cut enrollment a bit to help me make a decent income I'll throw them a dime.
Just curious, how much would you donate if there was no oversupply?
I don't think it matters to the school if they do not receive your donation (or, the other OD's who graduated from said school), when instead, they can receive $30,000 YEARLY, from most students.
Frankly, OD's, as practitioners, cannot force schools to lower their seats.
I asked because that's how it seemed: as if you weren't really citing any particular school or incident, but echoing some vague generality. Of course, individuals you meet will have opinions, but I much doubt any college of optometry would adopt a position on how or where you should practice. If you're genuinely concerned the school at which you're interviewed will hold against you your desire to work in a retail setting, don't be (they might ask you why you wish to do so, but they may as likely question why you wish to work privately — just answer); if you were simply trying to elicit some inflamed responses in this thread, I wish you the worst of luck in doing so.
I am not trying to elicit any inflamed responses. I just posted this thread, out of my curiosity according to what I have heard why is the situation the way it is. I have no intention of creating bad responses. I'm so sorry if I have caused any misunderstanding.
Greed.
I noticed that the optometry schools do not like retail optical stores. Why is that exactly?
Why do the schools particularly like independent private practitioner?
Patients want convenience, affordability, and quality.
I'm an expert in this area.
Good post 20Doc20... ::thumbs up::
hope this helps you understand.I'm an expert in this area.
I've been working commercial optometry all but one year out of my 15 years of practice.
The question you should first ask yourself is this: Why is there such a high doctor-turn over rate at such places as Lenscrafters, America's best, Vista Optical, Sears optical, etc ... ???
The person who hires you is usually an optician who was once a store manager who manages a district of stores. Sometimes there's a person one rung-up in upper-mid-level management who does the recruiting. This person was probably also an optician at one time. They woo you. They smile at you. They'll bend over backward to get you to sign a lease contract. Most of these contracts have a one-year non-compete clause within a certain radius, usually 2-5 miles. This doesn't matter if you work in a city. If you work in a small town though and want to do moonlighting, you can't, or else you'll get sued. And they do enforce these clauses.
Time goes on. You're doing well. Maybe a couple years, in fact. Then, someone decides that your practice isn't growing fast enough, or, another OD has come along and has offered your lessor a better contract deal (better for the company, not the OD) and the next thing you know, you're given a pink slip. The companies cover themselves here, too. They can dismiss you without cause. Sometimes they're required to give you 30-days notice, but most of the time there is no notice required and your out on your rear.
But before they yank your lease, they light the fires. Examine more patients per hour, per their desires. Work according to the hours that they desire. They'll even cap your fees, or they'll pull your lease. They don't give a hoot about patient care. None of them do. I've worked for four major commercial companies. They're all the same.
They woo you initially telling you that you'll have your own practice and that you'll be self employed and that you can set your own hours and fees. But once it looks like you're not doing as well as you should, OR if you're doing too well to attract the attention of an OD who will steal your lease, look out. You have no rights and they lord that lease over you and make a puppet out of you.
It's an illusion to believe that any part of these practices are your own. In some cases, even your patient files are owned in some respect by your lessor, depending on state law. The only thing that is yours is any equipment you buy. That's really it. Everything else is, at all times, up for sale to the highest OD bidder seeking a job.
Optometry schools are just trying to protect you.
See, once you start working commerical, it's hard to stop. Your non-compete clause stops you from starting your own practice with that same patient base, well, unless you're willing to wait until it expires. Private OD's, I believe ... though I could be amiss ... will be less likely to hire you as an associate because there is a re-adapation phase from commercial to private. I could be wrong though. And then there's the stigma of it all which you will experience at your OD meetings. All of this really traps you.
After 15 years, I've grown tired of all the politics. I'm tired of having no control over the products being sold to my patients. Tired of having no control over staff. Tired of staff whining when I ask them to do a contact lens teach. Tired of having a less educated person as my boss. I'm tired of the treachery and unethical behavior of mid-level management. I'm tired of having my lease lorded over me like a guillotine. I had all this time been searching for a commercial situation where the company was ethical and this situation doesn't exist.
I've been asked in my career to steal 2 OD leases. I refuse. I have a conscience.
I'm planning on starting my own private practice, recession or not. I've had enough and I can't stand no more.
Plus, the one thing the commercial doctor recruiters fail to disclose is how much money you can make selling glasses. Instead of grossing around 70 per patient, you could gross 175 to 200 per patient (average. Some patients will spend 400 on the glasses alone).
Private practice is more expensive initially, but it pays for itself in more ways than one. Really, you should ask yourself the value of your self-respect and autonomy in your patient care. It's taken me 15 years to figure out that both are priceless.
Learn from my mistakes, young one.
1st of all, let me say that 20doc20's post was one of the best I have seen in my short time on SDN. It was informed, balanced, and honest. I cannot replicate his experiences in my own, only to add my own, much lessened, experiences in retail.
I worked in retail for CostCo for 2 years directly out of school. I had done a residency, but was forced by a family situation to an area I would otherwise have no desire to practice in. I know that this is not normal, but at the time I had to sign a contract that stipulated a 200(!!!!) mile radius around a not-so-large NC town. Seeing as I was not planning on staying after my situation had improved, I signed it. The salary was good (83k...this was late 90's) and it was "my own store" so they said. I actually did an interview with what I later learned was a floor manager....if that doesn't seem right to you, read it three more times fast.
With that said, I was given a lot of leeway as far as what to stock, patients to see, etc. The store was opening, and I was there (this was made very clear to me) to give people another reason to come into CostCo. The first year went pretty well....by the time my new contract came due, the game had changed. I was told almost to the person the number of patients I would see, when my new hours would be (saturdays were obligatory now), and was given a new "optical director" that was a terror. She knew nothing of medicine, optometry, anything really; she was a numbers person, pure and simple.
If one would like an example, the prices for EACH FRAME were to be adjusted every month, based on "demand curves" that came from the company. This meant that I would have a patient buy a pair of glasses, pay a certain price, and come back 10 days later (during the switch) and see that the price had halved, or doubled, or usually at least changed by 20-30 dollars....this was the degree to which minutia of money was important to them.
On the medical side, I was told what steps must be taken to shorten my exam times. I am, just by old school, a big fan of doing BIO to every patient. It gives me details that 90D may not pickup....this was axed. It had to be in order to get under their times. I also cut gonio from non-suspects, binoc balance on all pt's, and others, all to get under the line and fight against their current to maintain even basic medical liability standards. For someone that had spent a year plus in a VA hospital residency painstaking over the care of every patient, and given nearly unlimited power for labs, tests, etc, this was soul crushing. I hated optometry more than I could ever explain.
So yes, most schools (very rightly) condemn that model for the destruction it does to our credibility, our pocketbooks, and our progression as doctors. I eventually moved away. I actually took my copy of the contract (will never forget this) to a gun range after my last day. It was that awful for me.
But looking back, I now know the enemy very well. When I started by 1st practice a year or so later (it had crashed and burned, bought it for pennies on the dollar), I had one simple model: Remember CostCo, and do the exact opposite...seems to work so farhope this helps you understand.
20DOC20, DILLIGAF,
Thank you for the informed posts and best of luck to the both of you in your private practice endeavors.
I have heard many sides of the corporate/private coin but these first-hand accounts really demonstrate the nature of the corporate work environment.
It seems that although the corporate lease (low overhead and cost of entry, just see patients, no staffing headaches) is the best of the corporate structures, each person's experience can vary dependent on the managers in charge.
One thing that is important for students to remember is that your license is at risk when providing substandard care, no matter where the influence to do so is coming from. These corporate powers that be are not responsible nor liable for anything that happens (or does not happen) in that exam room. Keep that in mind if someone does ask or tell you skip indicated tests, etc.