It's not the wording of the question- it's more the fact that they expect a HUGE essay about it. And if I remember correctly, the year I applied that was the only essay on there. I understand why they'd ask the question (essentially they're asking, why do you specifically think you should go here?), but to make that the only focus of your application and to make it such a long essay just seems obnoxious to me. It means the only thing you care about is that I really want to go to your school- you don't care about who I am, what I've done, why that matters to me, where I've been, what has challenged me...just as long as I can list a bunch of reasons why Gtown is the shiz. I hate that.