PCP was my goal. I wanted to run an office seeing patients and overseeing a few PAs and NPs with some ancillary services on the side, maybe even set up multiple offices and employ other physicians eventually. The market is really wide open in a lot of areas due to the primary care shortage, and there's a lot of money to be made out there. Trouble is, the financial side of things post-Obamacare have made it essentially impossible to start up a small-to-medium sized PP without substantial investment capital due to EMR costs and the like.
I'm a businessman first and a future physician second. Few markets have as much potential to develop multi-office PPs as the primary care market. Derm certainly can, but my chances at derm are slim. Anesthesia is being swallowed up by AMCs, rads is too consolidated, neuro is too unpredictable, psych is doable but less scalable, immuno is a less robust market, ortho is too procedure-based so you generally end up with a ceiling on expansion, etc etc. EM is a possibility if you establish some UC offices. Unfortunately though, startup costs have become too high, so I'm better off just getting into a higher-paying specialty and investing the surplus capital in non-medical business ventures. It's just too unfriendly right now for anyone without a mid-7 figure sum to invest in.