I think a lot of it is know-how.
A few weeks ago my university had a prehealth/grad fair type of thing and a Ross University representative was there. I HAVE scoured SDN for the last few years and I just couldn't place their school (because I don't pay too much attention to the Carib school names, tbh). But I knew they weren't on my list of places I'm considering (and I've been formulating a potential list for awhile!) but they were selling their school SO HARD. They were painting the prettiest of pictures and I was just sitting there thinking something wasn't right because if there was a school that good and a fit for me stat/EC wise, I would have probably heard about it (thanks to SDN). So I left the table and Googled them right away and then I realized it was a Carib school. The representative did not mention that at all and glossed over questions that I asked that would have even alluded to that.
I can definitely see undergrad students getting sucked into a schpeel at a school info fair.
Plus, I'm a senior and last semester (as a junior) I was in a predominantly freshman class with a bunch of pre-meds. The topic rolled around to DO schools and one kid, who was super loud, just started bashing DO schools, but also said he would go Carib because "you'd get to study in the Caribbean AND become a doctor." I tried to share just some of the things I had learned about those schools and he shot me down and wasn't interested in considering any of it. So, whatever, his deal not mine. Except, I imagine he will spread his thoughts to other students and that would probably sway some students, especially if they are borderline.
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