I don't advertise much (only 1 magazine ad) because I am a specialist and my practices rely heavily on the GP, word-of-mouth, and insurance referrals. I list my full name....John Doe, DDS, MS Practice Limited to Orthodontics...on all my office signs, referral slips, and business cards. I hope that when the potential patients see my American name, they think I am from here and I got all my degrees here (which I did) in the US. Since there are a few Asian dentists who don't speak English well here in Southern California and some got their DDS degree in another country, I don't want my potential patients to think I might be one of these dentists. The reason I think this way is I've always felt insecure about my English. I didn't know much English when I came to this country at the age of 16 as a political refugee. Until now in my mid 40s, I am still learning and trying to fit in. I didn't start watching football and loving the sport until my 3rd year in college. I didn't understand the rules of baseball until I started dental school. Only in America, where everybody has equal opportunities to succeed.
Another reason for changing my name is I don't think people should have to pause.....and struggle to learn how to pronounce my birth name correctly.