scalded said:
What types of resources are available for researching starting an office? Are there ones that specifically address optometry or do they cover medical offices in general? I have a couple MBA friends that could help me write out a business plan, but how does one find out what factors make an area attractive of a specific type of practice. (Population per OD, median income etc). Is that something that is covered during optometry school?
Most of what my practice management courses at SCO talked about how to run a practice, some of how to value, purchase, acquire practices, partnerships, employment, benefits options, cost sharing etc. I must say that although there were a few speakers who had started their own practice, few of them had time to get into the details of what they were looking for at their area chambers of commerce, etc. There are a few optometric practice management textbooks (Business Aspects of Optometry - by Classe ISBN 0-7506-9614-1) that can give general standards for the industry, mostly like chair time costs, overhead costs, industry standards for profit margins and markups on each thing, but they don't tell you how to choose a location of mode of practice per se. I guess they decided they'd get paid as consultants to do that part.
From what I have learned by talking to other doctors, reading Optometric Management magazine, web searches, Continuing education (which is usually free for students), etc.... Do your demographics research with the chambers of commerce, get info on population, income levels, and percentages at each income level, be sure also to get all of the optometrists in the area (they have to get a business license so the chamber should have them all on record). Scope out the optometrists/opththalmologists offices to see if they are high end or low or in between, get out a map and put up pushpins for each office, different colors for different levels (high/low end), The yellow pages wants your money bad, if you give them an address, they'll gather information for you about the income levels/percentages of the people within a certain radius. Find out where there is a Market to be tapped and go there. If there is no moderate range practice in an area of moderate income within usually around 3-7 miles depending on how rural or urban the area, then a moderate range practice might do well, etc. Be aware that this advice is coming from someone who has gathered this on my own, and from talking to other doctors who have done this, but I've had to fill in the holes and read between the lines of what they did. By no means do I beleive myself to be an expert, but I'm looking for practices and areas right now, and this is the formula I'm trying to follow. Good luck!