Tailor your Personal Essay to Each Program You Apply Too?

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xx6xx12

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I remember being told it's best to write an essay for each program you apply to, and explain why you think you're a good match for their program. As far as I can tell PTCAS only collects one personal essay. So how do i do this?
 
the specific schools would probably need to have an area for that on their supplemental app
 
Write one general essay, and then tailor that essay if a school asks you for supplemental information. Not all schools require a separate essay.
 
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