We're always talking about the ASA and public awareness. Internet. TV. Radio. Politically. Well, we have some tips on the internet front: Wikipedia, and as Noyac said, behaving ourselves in rational debates here. There is still a long way to go. I was hanging out with an attending and resident in the OR today who were lamenting the new movie, "Awake", coming out. They said that it will "do for anesthesia what jaws did for sharks". It got me thinking. Let's say Awake does what it intends to do: Make alot of money by scaring the heck out of people. There are two ways of looking at this: 1) People despise Anesthesiologists. 2) People are so afraid of Anesthesiology that there is no way in heck they would want solo nurses doing the procedure without a board-certified physician either supervising or doing the case themselves. The ASA and friends can play this one of two ways. Take it defensively, or perhaps go on the offense. Those baby boomers are a fickle group, but one thing is for sure: They want the best treatment available, and darnit, they want it now! Off-base in my thinking? What do you guys think?