Yeah, I was somewhat confused from what you could tell..
But you can always have a rate of appearance, even though this is a degradation. You can infer that this is possible due to the conditions of equilibrium. A reaction in chemical equilibrium has not stopped. It is balanced by the forward and reverse reactions. Therefore it is theoretically possible to determine the rates of consumption vs the rates of appearance, obviously that rate would have to be determined by its position relative to equilibrium (Q) during the reaction.
Or maybe it could be determined by a simple change in rate expression like:
rateoverall = (rate consumption) - (rate appearance) Dont use this by the way it is just an idea hehe. And obviously in this case rate consumption > rate appearance. Hence the rate is negative.
Kind of getting ahead of MCAT material, but this is just my 2 cents.