I wonder if it's set up that way to increase CTR. YouTube has been trying to tighten up on the misinformation war. Supposedly, if a channel is caught with even one instance of giving bad medical advice, it can get banned or demonetized. For a channel/video to have high visibility, there is a required series of hoops to gain some trust with the platform like
-increasing subscriber base (and YT checks if they are similar or just bots or randos that were solicited to hit subscribe)
-consistent engagement that looks organic
Some videos, well, a lot of videos have very very catchy thumbnails, titles and descriptions more for SEO. I'm learning on my own journey. But viewers tend to decide within the first 10 or even 5 seconds if they will watch your video or they click away. Which is a vicious cycle because as your stats tank, it's harder to get visibility. I do see a share of content that looks very wow and in your face but the information within is not terrible. There is also terrible information too of course.
Shorts is even more brutal. If you don't catch the attention within the first 1.5 seconds, viewer swipes away, watch time is less, VVSA tanks and the algo buries your video. But shorts are the only way for organic traffic to discover you and accelerate channel growth.
It's a very very interesting world.
In my own journey, somehow YT within my first week of posting became confident enough that I am actually who I say I am. And it pushed my content to a wider seed audience. Which I was thrilled about. It's just content discussing what we do in evidence based practice. And of course, I was worried it would be too boring or unpopular compared to a cat meme. But I so far got good reception.