Soccergoon13, great article. That sentiment has been echoed by above posters whose opinions I respect, by PDs at community shops I was fortunate to interview at, and even some folks at my home institution. Moreover, I really can't argue against it.
However, I have to admit that my rank list is also plagued by "mega name" bias. To be honest, completely honest, it has nothing to do with superior didactics, patient populations, trauma experience, sunny beaches or rocky mountains. It all really distills down to name dropping.
Hence, when you bump into dude/dudette on your cake rotation and pretentiously state where you've interviewed. Or when the match list is distributed at your school and the entire bureaucracy of medicine comes to a screeching halt to examine who went where, who didn't match. No one wants to be the name on the list where everyone says, "Damn, that stinks, dude is heading to Jim's Podunk School of Medicine, Dentistry, and Wizardry."
In summary, the light bulb is flickering. Hopefully it will turn on soon!
Just another student trying to figure this crap out.