Well, I pasted the info I'm using from three spots:
from the program's website, I pasted their website, whether or not they have a research track (something I'm considering), the website for that if they have one, and other special programs they have related to my interest areas (preventive medicine, research requirements, training in teaching, etc). I also noted their explicit requirements (# of letters, etc)
from FRIEDA, I took the address, phone, program director name, and then went down the page grabbing the info I thought would be helpful. This includes start dates (which all ended up being only June for my programs), affiliated hospitals, # of positions, interview dates, # of interviews last year, most taxing call schedule, beeper call, # hours in conference, % outpatient, % ambulatory, stipends, and vacation. I also have "yes/no" for those indicators on Frieda (program characteristics offered, benefits, evaluation types, etc).
then I went to city-data.com to check out some of the information about the location / demographics. Population, % change (growing, decreasing?), median income, median housing cost, rent, % in poverty, % w/ BS degrees, crime index, cost of living index, etc.
I'm only applying to 10 places, though 🙂 But, it only took me a few minutes per program once you get the spreadsheet set up.