In defense of Jackson, I've spent two weeks in the past two months, and I actually like it. Having never been there before, I was really curious what Jackson would be like and found it very charming in many ways.
I cursed openly 🙂, and found it much less insular than many upper midwest cities like Pittsburgh & Cincy (cities I've lived in). While the city proper has seen major white flight (what city hasn't?) the surrounding suburbs were as nice as in any city--if not better because the price of real estate is so reasonable.
It's true, they do love their Ole Miss Rebels and MS State Bulldogs, its par for the course in SEC country.
Interestingly, race relations appeared to be excellent. Most shopping, dining, and entertainment areas were very integrated--much more so than in places like KC and Nashville (also places I've lived).