I have a friend (Family Medicine resident) who swears that urgent cares are the way to go. Supposedly they generate great revenue with minimal risk according to him. He supposedly knows attending that are making millions owning urgent cares (I don't know the circumstances behind the clinics). What are your guys opinions? What is the average "cough and cold" visit bill for? Is it true that an urgent care can bill at greater rates for most of its visits than can a regular clinic?