I'd propose a different way of thinking about vision plans.
Essentially, these patients on vision plans aren't your patients. Legally they are of course, but not realistically from a practice building standpoint. You agree to be paid less than your normal fees, much less usually, for the honor of getting your name put in a book or on a website. If it is a "good" company like eyemed, they may list their own optical shops ahead of your office when patients search for providers even if your office is geographically closer. In any case, you get some advertising out of the deal and hopefully a greater proportion of patients than you would otherwise.
Now, you also need to remember that some plans only allow you to buy or stock certain frames. Some plans require a discount on your wholesale costs, others on your retail costs. Others only allow you to use certain labs (their own, oddly enough) to produce their frames. Others specify that you must be open certain hours, list certain things in your answering machine message, have a certain type of rail in your public bathroom, stock a certain minimum number of frames, or whatever else they can think of at the time.
Don't forget that these patients who come in often have real medical complaints, but not having been through any type of medical training are usually poor at reciting a chief complaint. They expect and have been sold on the notion that their "routine" exam covers everything under the sun. Diabetic with glaucoma, macular degen, bilateral cataracts, multifocal RGPs, with allergic conjunctivitis complicated with contact lens and multiple-medication-induced dry eye.... yep, VSP expects this to be a routine exam and is covered. Try convincing a patient otherwise if their medical copay is $20 and vision copay is $10.
Different plans have varying degrees of reimbursements. Huge corporations that have good reimbursing plans one year can suddenly have a lower reimbursing plan the next, even if the name remains virtually the same. These companies don't actively educate on this, but rather leave it up to our offices to explain and deal with the resulting confusion and irritation amongst plan participants.
In order to make any type of profit at all for a lot of these plans you must artificially inflate your usually and customary prices in order to take the hit. Can you imagine how attractive this makes your office to those silly private pay patients??? Not very, so they must search and search for some type of savior from the high prices of the private practice. Luckily, the vision plans are starting to advertise directly to consumers now so even those without plans through their employers are allowed to get in on the fleecing, I mean deal.
Bottom line. Vision plans are boarderline fraudulent in that many of the things the advertise covering would actually be covered by their health insurance, which they are already paying for. Redundant. Redundant. If that isn't bad enough, now vision plans are teaming with REAL health insurance companies in the hopes that eye doctors are stupid enough to do medical work for vision discount plan prices. Often times pride, ignorance, or something worse wins out and this occurs. Is it because every Tom and Sally graduating from optometry school these days wants to practice to their highest level, mode of practice be damned?
Cigna now requires all ODs to go through VSP for medical billing. Let me repeat, Cigna requires all ODs to go through VSP for medical billing. No one yet has pointed out to me what those medical reimbursements will be, or how much lower they are than the previously established provider/health insurer fee schedule agreements that are now apparently void. VSP requests medical diagnoses to be recorded when submitting vision claims. EYEMED requires medical diagnoses to be recorded when submitting vision claims. The choice for a provider is to fraudulently submit the claim, ignore it and not get paid anything, or fill it in "correctly" and provide these vision plans with further data on "our" patients which we be used to some as-yet-unknown end.
Mind you, these are the "good" vision plans. I'll leave the rather of garbage like spectera, cole, etc to someone else. Be assured that reimbursement can vary quite drastically depending on the region.
It is prepaid, meaning the companies already have your money or your employers money. They've already collected even if the services are never provided or the materials are never fabricated. Any wonder why they are listed as some of the best companies to work for in the nation? Imagine similar savings when setting aside that money in a tax-deferred health savings account and paying out of pocket for your routine exam and glasses AND you can go anywhere you choose because you are not limited to a manipulated provider list.
Shall I continue?