I think we need to change the name of our treatment modality into something more inviting and less scary to our patients:
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Rebranding our product?
The last thing medicine needs is more of these "business" people. They are filthy rotten and only care about the bottom line and are huge drivers to why the profession of medicine is going downhill. We don't need more Linked In empty suits who are not physicians telling us how to treat our patients.
The brachy guys should remind the external guys that brachy is the ultimate conformal/targeted therapyUncortunately, Medicine is a big money business and marketing sells. Big hospitals do it and radiation oncologists are not innocent.
I cringe every time I hear the phrase "targeted therapy" with a physician talking beside their beautiful machine with sympathy music playing in the background showing off their nice new multi-million dollar "state of the art" cancer center. I have to make one of these videos next week.
The brachy guys should remind the external guys that brachy is the ultimate conformal/targeted therapy
Exactly. If instead of saying we're going to radiate you and striking fear in our patients, why not use a different approach and say that "We'll be using the healing power of light to treat your cancer." I know it sounds cheesy but I'd rather find another way to phrase my treatment as to not terrify my patient.I think he is saying that if the "empty suit" was an MD who cared about patients, they would be a "full suit" and everything would be better
The brachy guys should remind the external guys that brachy is the ultimate conformal/targeted therapy