By 1940, the alcoholic‐beverage industry was experimentally adding thiamine to its products. Seagram & Sons found it was stable in their whiskey. The California Wine Institute found it was stable in their wines. Anheuser‐Busch found it was stable in their beer.
Nor were the drug companies idle. Both Abbott Laboratories and SmithDorsey Company piloted thiamine‐fortified wines.
But a chill descended. By law, all food additives must be listed on the label. In 1940, a Federal ruling prohibited listing the vitamin content of alcoholic beverages on the label as this would imply that drinking alcohol is healthy — an improper inducement; thus, added vitamins cannot be listed on the label. However, this would violate the first law concerning food additives in general : Therefore, vitamins cannot be added to alcoholic beverages. The American Medical Association declared the drug company wines “unacceptable” for similar reasons. With these barriers, interest in fortification waned. - The AMA stopped it... what do you think of that?