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We are just ford pintos.Nobody cares. The overwhelming majority of these cases go off without a hitch. The bean counters care about profits/loss this month or quarter. They don’t give a $hit about some lawsuit which may pay out 5 years after the event which may (or may not) have been prevented by the presence of a physician.
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Putting the NHTSA figures together with other statistical studies, the Ford report arrives at the following overall assessment of costs and benefits:
Benefits
Savings: | 180 burn deaths, 180 serious burn injuries, 2,100 burned vehicles |
Unit cost: | $200,000 per death, $67,000 per injury, $700 per vehicle |
Total benefit: | (180 X $200,000) + (180 X $67,000) + (2,100 X $700) = $49.5 million |
Costs
Sales: | 11 million cars, 1.5 million light trucks |
Unit cost: | $11 per car, $11 per truck |
Total cost: | 12.5 million X $11 = $137.5 million |
Case: The Ford Pinto | Business Ethics
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