The sad thing is that behind all the salesmanship and him having kittens about people reselling their old copies, the product isn't junk. It's just insanely expensive and needs some refinement to be all it could be.
If he comes back to see what people had to say, my advice to him would be:
- Take it easy with the military analogies. It's a test, not a war. If you fail, you are still alive and breathing.
- Relax about the used market. It's going to exist. Asking people to buy new instead of used, hey, why not - but threatening your own customers leaves a bad taste in a lot of mouths. Improve your product continuously so that customers will want to pay you market value for a new copy instead of buying used.
- For goodness' sakes, use normal paper. Pirate copies are already out there, so printing it on difficult-to-read watermarked anti-copying paper only serves to annoy the paying customers.